Emails were sent out weekly through FPANJ's mail server, beginning March 15. 

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Each highlighted a different aspect of the conference, from the registration discount, to keynote speakers and also an offer for newcomers to save not only on the conference, but also on membership with the national FPA. All messaging encouraged the use of Twitter to communicate about the conference, mentioning @FPANJ1 and using the hashtag #FPANJSpr17