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#FPANJSpr17

Twitter was the social media workhorse for the conference, and in the 6 weeks leading up the event, a branded look that mirrored the colors and look of FPANJ's overall messaging was adopted to make it recognizable as an FPANJ event.

A Facebook Ads campaign was run from March 20 - April 4 to promote the conference as well as the significant discount available for early registrants. A follow up campaign was run 5 days prior to the date to remind people that they still had time to save on the onsite registration costs, although a smaller savings. 

Campaign #1

  • Total spend: $169.68 (Facebook interrupted this ad mid stream because they felt it contained too much text, then resumed it.)

  • Link Clicks: 66

  • (Unique) People taking action: 30 

  • Reach: 6,430 

Campaign #2

  • Total spend: $121.49 

  • Link Clicks: 272

  • (Unique) People taking action: 268 

  • Reach: 18,391

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